If you are trying to sell fitness coaching over text, you are making the process harder than it needs to be. A phone call allows you to build trust, hear tone, and guide the conversation properly. If someone is serious about change, they will get on the phone. Start the call by asking them to […]
If you coach people online or in person, you’ll know this already. When someone starts a coaching plan, the biggest challenge is rarely the programme. It’s the resistance they bring with them. Here are the top five pain points new clients typically start with and how you can counter them. 1- Fear of commitment. Many […]
Most people don’t need convincing that training or coaching works. What they really need is to feel understood. When someone asks about personal training or online coaching, they are rarely asking about sets, reps or prices. They are asking because something is not working for them. Maybe they feel stuck despite trying hard. Maybe they […]
Being a better salesperson than you are a coach is often more important as a Personal Trainer, and that’s the harsh reality of our industry. You can have all the knowledge in the world, perfect programming, great cues, deep understanding of biomechanics and nutrition, but none of that matters if you can’t sell your service. […]
Many personal trainers make the mistake of treating consultations as casual chats rather than structured opportunities to understand and help potential clients. A successful consultation isn’t just about showing your expertise; it’s about identifying the key problems that are holding the client back and demonstrating that you have the solution. When you pinpoint specific issues, […]
I just got back from Dubai after running a team meeting with over 20 personal trainers. The topic was simple but effective. If you want to build your business, stop selling 10-session blocks and start offering something that actually gets clients results. Most trainers are still stuck selling small blocks just to get people started. […]
Most people think selling is about convincing someone to buy. In reality, the best salespeople don’t push a sale, they connect with the individual that they are selling to. There’s no script that works best. Nobody likes to feel like they’re being sold to. Drop the rehearsed pitch and have a genuine conversation. Ask questions, […]
Think about how holiday companies like Jet2 advertise. They don’t sell you the flight. They don’t say: ‘enjoy 4 hours in economy, complimentary soft drinks, and a seat with 30 inches of legroom’. Instead, they sell you where that flight will take you: Sun, cocktails by the pool, Kids splashing in the sea, an escape […]
{VIDEO} Yes it’s important to show your value and give potential clients an insight on what they are buying into, but you can do this much better in a conversation. It’s hard to engage someone on a deeper level when you’re putting them through their paces. So you should consider offering a free assessment and […]
