I just got back from Dubai after running a team meeting with over 20 personal trainers.
The topic was simple but effective. If you want to build your business, stop selling 10-session blocks and start offering something that actually gets clients results.
Most trainers are still stuck selling small blocks just to get people started.
But if you want better clients, better retention and better income, you’ve got to think bigger.
Start positioning 20 to 30 session packages or longer term monthly fixed plans as part of a longer-term plan.
Here’s how you can frame it…
“We’ll start with fat loss to get you lean for Christmas”
“Then we move into a muscle-building phase to shape your body in the new year”
“Then a final cut before summer to peak for holidays or photos”
Now you’re not just selling sessions.
You’re selling the full journey and that’s what people want.
Here is how we broke it down;
10-session blocks are taster sessions.
20 to 30 sessions with a plan is transformation.
Start showing people what’s possible beyond week 4.
Get them excited about who they could become in 6 to 9 months.
That’s how you upsell.
That’s how you stand out.
That’s how you build a proper client base.
Excite clients about the long term plan, let me know your thoughts guys, what are your thoughts on this?
