If you’ve got 2 or 3 good clients, those that: show up on time, pay on time, follow your advice, and stay committed long term, then here’s how and why you should ask them for referrals.
People tend to surround themselves with others like them. So if someone is reliable, coachable, and consistent, there’s a good chance their friends or colleagues are too.
Here’s what to do:
Pick your top clients and ask them directly:
‘I was out at the weekend and my friend asked who my perfect client was and your name came to mind first. I’d love a full diary of clients like you tbh so I thought I’d ask if you knew anyone that would be interested in training with me?’
Let them know you’re looking to bring on a couple more clients who are a good fit and that you’d trust their judgment because you already enjoy working with them.
Here’s the key: when you ask this way, it doesn’t feel transactional. In fact, it makes your client feel valued, like they’re setting the standard for the kind of client you want more of. That recognition often makes them more motivated to refer someone, because they feel proud to be seen that way.
And if they refer someone who’s a good fit? You’re one step closer to a fully booked diary of ideal clients.
Referrals aren’t about pressure or sales tactics. They’re about creating a win-win for you, your existing client, and the person they introduce to you.
Start with a few conversations this week. They can go further than you think.
