Social Media & Content 1 min read

Here’s a weekly content schedule for a PT or Online Coach

Joe McLean 13 January 2026
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SAVE THIS IN YOUR NOTES:

Monday: Educational Reel – Cover one common fat loss mistake, why workouts are not delivering results, or a simple nutrition principle. Teach one clear point to show yourself as knowledgeable and build.

Tuesday: Workout Reel – Demonstrate one exercise, a short workout, or a form tip. Add text or a voiceover explaining who the exercise or workout is for and why it works.

Wednesday: Relatable Lifestyle Reel – Talk about a challenge your audience struggles with, a mindset shift, or a common issue you see with clients. Share your own experience.

Thursday: Results based Reel or Photos – Share a client transformation, testimonial, or progress breakdown. Tell your audience what actions led to the result, not just the outcome.

Friday: Sales Reel – Explain who your coaching is for, what problem it solves, and how someone can get started.

Saturday: Educational or Workout Reel or Fitness Photo Carousel – Keep it light, such as a quick tip, how not to damage your routine on weekends or a weekend workout.

Sunday: Motivational Post – Most people will have over done it on the weekend so take advantage of that and offer some help.