Social Media & Content 1 min read

5 Reel ideas to build trust with your followers as a coach

Joe McLean 31 January 2026
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  1. Common mistake someone makes at the start of their fitness journey
    Talk about what most people think they need to do to get in shape versus what actually matters in the first few weeks.
  2. One small habit that changed everything for yourself or your clients
    Share a simple habit you focus on that consistently leads to better results.
  3. The reason yourself or a client wasn’t progressing at first
    Explain a common reason clients plateau and how you help clients move past it.
  4. What I would stop doing if fat loss was the goal
    Call out one behaviour that sounds productive but usually backfires.
  5. What working with a coach actually looks like
    Walk people through what support, feedback and accountability really involve.

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